Thursday, 9 February 2012

Smartbox experimental gifting meets restaurants

Smartbox gift experience is an organization located around the world, which offers customers the options of special destinations and activities in the form of a box which is mailed to the consumer. Smartbox is now helping restaurants and hotels in San Fransisco, New York, Chicago, Los Angeles, and Washington D.C. by offering a sampling of gift cards in their gift boxes.

According to a press release on prweb.com:
"The Zagat Smartbox “Table For Two” premiere dining experience, offers a three-course meal for two people from over 50 Zagat-rated restaurants, and has been New York City’s most popular gift experience."

If you don't already know what the Zagat rating system is, according to prweb.com: "The Zagat rating system, known as the "burgundy bible," is the world's most trusted source for consumer-generated survey information. With a worldwide network of surveyors, Zagat rates and reviews restaurants, hotels, nightlife, movies, music, golf, shopping and a range of other entertainment categories and is lauded as the "most up-to-date," "comprehensive" and "reliable" guide, published on all platforms."

This honor to restaurants is great for publicity and to gain returning customers, especially with new Smartbox commercials being aired around the world.

Experimental gifting began with monthly boxes full of free samples, popular in the U.K. such as Glossybox (a monthly make up sample box) and Graze (a monthly healthy snack box).

Experimental gifting is so affective because it causes the customer to have a memorable experience with certain products, and now, restaurants and Smartbox is a way for companies to get their name into the public eye.

1 comment:

  1. Great work Jess! Just check the grammar (a few week errors.)

    ReplyDelete